Visual Brand Architect (JHB/PTA Hybrid) at Datafin Recruitment

ENVIRONMENT:

• A dynamic AgriTech Start-Up seeks a highly ambitious and talented Visual Brand Architect to join its team. You will be expected to ensure a consistent brand identity across all internal and external platforms and partnerships, design new website pages & improve existing pages and components, with good UI/UX principles, using Figma/similar platforms.
• You will also contribute to improvements in brand identity (including the logo, colour palette, Typography, messaging and icons / other digital assets and the brand strategy). The position requires a ‘go getter’ attitude with great Design skills and an understanding of the client base and their UI/UX requirements.
• The ideal candidate will also require a suitable Degree or relevant tertiary qualification in Graphic Design, Information Design, Multimedia or similar field with Design tools proficiency including Figma, UI/UX and a solid understanding of Digital Asset Management, Social Media Management and CI Management.

DUTIES:

• Ensure a consistent brand identity across all internal and external platforms and partnerships.
• Ensure brand consistency, but individual project identity.
• Contribute to improvements in brand identity (including the logo, colour palette, Typography, messaging and icons / other digital assets and the brand strategy).
• Design new website pages and improve existing pages and components, with good UI/UX principles, using Figma/similar platforms.
• Share website designed pages/components with the Software Development team, in a way that reduces their development time.
• Assist with Frontend Development if possible (after training).
• Design company assets (such as website functions/components, icons, social media design templates, presentation templates, marketing materials/booklets, etc.).
• Manage company assets effectively (i.e. database of assets, sharing with team, Version Control, ease-of-search, consistency, etc.).
• Develop brand guidelines/policies for internal and external use, and training relevant team members in these guidelines.
• Manage databases of shared assets (e.g. partners with the logo).
• Contribute to marketing and social media strategies.

REQUIREMENTS:

• Degree or relevant tertiary qualification such as Graphic Design, Information Design, Multimedia, etc.).
• Design tools proficiency including Figma, UI/UX.
• Understanding of Digital Asset Management, Social Media Management and CI Management.
• A broad range of Design interest, from social media to company assets, to presentations to marketing material, etc.

Advantageous –

• Some Frontend coding experience.

ATTRIBUTES:

• Passion for Design.
• Structured and organised.
• Honest and adaptable.
• Communicates well and effectively.
• A team player and willing to work long hours towards the greater team goal.