Senior Manager – Inbound Product Value Management.Consumer Prepaid at MTN

Job Description

Mission/ Core purpose of the Job:

• To manage the Inbound Product platforms for the Prepaid base and drive the overall goal for the business. This role is inherently cross-functional and highly visible, working closely with Prepaid Segment, Sales & Distribution, and technology functional divisions and has an End-to-End accountability of Prepaid Inbound Product Management

Responsibilities

Context (Global influences, environmental / industry demands, organisational mission etc.)

• Fast moving industry with constantly changing business requirements and technologies 
• Fluid complexities of customer expectations and demands
• Highly competitive market with new and established competitors and aggressive competitor strategy and delivery
• Highly dynamic and fluctuating Telecommunications industry
• Total customer experience for MTN brand
• Constantly changing consumer and market needs
• Fast paced environment
• Market dynamics and developments
• MTN policies, processes and procedures
• Regulatory industry norms govern MTN and partners 
• Highly pressurized, deadline-driven environment
• Highly legislated / regulated environment requires compliance and adherence to Industry standards and benchmarks
• Participative environment – highly diverse and team-focused

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA’s)

Strategy Development and Implementation

• Lead the formulation of the Prepaid Personalised Inbound Product strategy from a base revenue development perspective in line with the overarching business goals.
• Ensure effective implementation of the strategy by providing direction, structure, frameworks, models, plans and roadmaps.
• Extensive use of inbound marketing technology platforms, data assets and offer selection algorithms to customize inbound offerings for different customer segments, increasing revenue development effectiveness and boosting ASPU.
• Work with technology team to build datamarts and features to integrate with the existing campaign management tool to drive business goals. 
• Build and maintain productive and trusting relationships within the team and business partners to ensure programs are working collaboratively. 
• Optimise acquisition and improve activity of product and services launched by the Prepaid team.
• Introduce Personalised programs to drive activity for all services offered to the Prepaid base. 
• Ensure operationalization of Prepaid inbound products from CVM perspective. 
• Work closely with the outbound base management team to drive inbound product awareness and performance.  

Operational Delivery

• Define and deliver the roadmap for inbound products offered to the Prepaid Base including commercial, analytical and capability requirements
• Drive user engagement of all major inbound products
• Drive the delivery of innovative new inbound products by combining standard ATL offering with personalised elements including but not limited to pricing, channel and audiences
• Analyse commercial impact of inbound product programs on penetration, ASPU and incremental value delivered
• Define analyses of all segments to identify opportunities to apply products and tariffs to maximize the engagement.
• Consistent evaluation and evolution of product offerings within the inbound product catalogues in order to drive penetration and performance
• Produce Daily/weekly performance report for all personalised inbound product offerings 
• Drive direct marketing campaign execution with the outbound BTL and ATL marketing teams and significantly improve ROI through strong campaign management tools – operations, campaign planning, detailed design, production, test, roll-out, commercial return and evaluation.
• Scan the base for new opportunities for Prepaid business unit

Capability

• Excellent analytics skills for effective prepaid base management on commercial improvement programs.
• Understanding of key metrics used in Inbound Product user acquisition and engagement funnel
• Integrate requirements for campaign management, customer journeys, charging and provisioning platforms translating prepaid CVM objectives to the IT / Technical teams.

Performance

• Review the team’s performance against agreed KPIs and compliance to SLAs, make recommendations for improvement and implement approved initiatives to ensure enhanced team performance
• Create and monitor plan for continuous improvement
• Work with Cross functional team  

Reporting

• Report on a monthly and quarterly basis to management relating to progress, in accordance with the measurement metrics set by the organisation
• Report on an ad hoc basis on specific projects as and when necessary
• Supervisory / Leadership / Managerial Complexity:  
• Manage and coordinate the activities of the managers
• Excellent team management skills to drive business
• Build professionalism, loyalty and commitment to the organization
• Display insight into leadership style and how it impacts on performance positively and negatively
• Ensure communication and fundamental understanding of strategy elements to all teams
• Ensure ongoing liaison with other areas of the business 
• Clarify roles for different levels of managers and operations, matching the level of expertise and results required and agreeing performance standards
• Build and enforce a customer centric approach  
• Manage Employment Equity and diversity 
• Coach and guide subordinates
• Live the MTN Brand values –influence employees’ behaviour

Role Complexity:

• Financial (limits/mandates etc.)
• Contribution to improve overall subscriber base for Prepaid And Digital Base.
• Non-financial (customers/staff etc.)
• Team of 2-3 resources
• External vendor/partner management
• Cross-functional stakeholder management – support from other functions (specifically but not limited to Segment, Product Marketing, Finance and Technology)
• Creativities (improvement/innovation inherent)  
• Share opportunities and possibilities to improve processes, technology, quality, customer service and increase profitability
• Suggests concrete ways to improve productivity, and improve resource utilisation
• Strive to automate processes and procedures wherever possible
• Apply market research in an optimal way to continually improve processes and procedures
• Communicate research results and recommendations to the relevant areas of the business to build a competitive advantage
• Recommend creative and innovative solutions to enhance MTN performance
• Establish sound relationships with service providers and vendors and business segments
• Encourage continuous service improvement
• Implement cost-saving activities

Authorities

• As per delegation of authority
• Collaboration (Formal and Informal Relationships)

Responsibility towards:  

• Non-financial (customers/staff etc.)
• Team of 2-3 resources
• Cross-functional stakeholder management – support from other functions (specifically but not limited to Product Marketing, Brand & Communications, Finance and Technology)
• >25 million prepaid customers
• Vulnerabilities (control span) 
• Business expectations vs. the delivery reality
• Data integrity
• Poor customer service will impact negatively on revenues
• Speed to market
• Limited resources
• Evolution of technology
• Legislative changes
• Reliance on the stability and availability of systems
• Non-achievement of turnaround times
• Inappropriate processes resulting in delayed service to clients

Role Dependencies

• Strategic input to the team
• Dissemination of information
• Monitoring of compliance, performance and efficiency
• Budget compliance
• Resource allocation
• System, process and procedure fine-tuning and development to achieve business objectives
• Decision-making that is effective and responsible for profit and customer and business sustainability and growth
• Customer relations, and engagement with stakeholders on GM level
• Customer networking issues and GM level communications
• Make decisions to drive immediate response times
• Use information to drive in-built excellence

Qualifications

Job Requirements (Education, Experience and Competencies)

Education:

• 4 year University degree or equivalent qualification, preferably with analytical focus, marketing or commercial subjects
• Post-graduate degree in an analytical or commercial field of study

Experience:

• Min 8-10 years of relevant work experience 
• Fluent in English & Other South African languages
• Experience in CVM methodology, principles, capabilities, and techniques.
• Prior experience of mobile industry and understanding of the digital marketing principles
• Experience with research- and analytics-driven quantitative pricing techniques (e.g. choice modelling)
• Competencies:

Head – Big Picture Focus (20)

• Strategy Implementers – Ensures execution of strategies through creating and implementing tactical plans for others to follow
• Decisive Problem Solver – Has the mental agility to identify business challenges and explore effective solutions through effective influencing
• Best Practice Value Creator – Encourages commercial innovation and continuous improvement for systems, processes, products and service offerings

Heart – Emotionally Intelligent (30)

• Culture and Change Champion – Role models ethical practices by living the MTN values and vital behaviours for others to follow
• Guiding People Manager – Is self-aware and guides team capability development through opportunity creation for realising potential
• Relationship Builder – Builds relationships across the business in order to influence decision-makers and build team credibility

Hands – Results Focused (40)

• Results Achiever – Produces sustainable divisional results through ethical practices
• Operationally Astute – Sets priorities, plans, organizes and co-ordinates the work of others

Apply Before 10/28/2025