Senior Data Analyst at Kuda

Role Overview

• Kuda is looking for a highly skilled and motivated Senior Data Analyst to join our growing BI & Analytics team. We are looking for someone who can work with large datasets, leverage their expertise in data analysis and deliver actionable insights across various business functions.
• You will play a critical role in helping to shape data-driven decisions around attribution optimisation, product performance, experimentation and user engagement. 

Roles and responsibilities

• Develop, own and champion how we leverage data from our tech stack. 
• Analyze, and where required build, datasets that enable better understanding of company KPIs, marketing performance and user engagement.
• Design, develop, and maintain dashboards and reports using tools like Looker.
• Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends, correlations and identify opportunities to move these key user growth metrics. 
• Perform exploratory data analysis (EDA) and statistical modeling to support strategic initiatives.
• Ensure the accuracy and relevance of key performance indicators (KPIs) across different functions. 
• Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
• Be comfortable with cross-functional collaboration and delivery. 
• Present findings and recommendations clearly to both technical and non-technical audiences.

Requirements

• 5+ years of working experience as a data analyst.
• Proven track record of delivering actionable insights that impact business outcomes.
• Strong understanding of mobile app technologies and attribution.
• Advanced proficiency in SQL.
• Have development experience with Business Intelligence/ visualization tools (ie. Looker)
• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
• Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
• Experience with data modeling (ie. dbt)
• Proven leadership skills with the ability to mentor junior team members.

Nice to have:

• Experience in the Fintech, financial services or the gaming industry
• Experience in modeling techniques and application within organisations
• Knowledge of African markets
• Understanding of SKAdNetwork
• Bachelor’s degree in CS, Statistics, Business, Mathematics, Economics, or related field