Company: Ozow
Industry: Banking / Financial Services
Deadline: Not specified
Job Type: Full Time
Qualification: Bachelors
Experience: 5 years
Location: Western Cape
City: Cape Town
Field: Sales / Marketing / Retail / Business Development
Job Title: Product Marketing Manager
The Role
- We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow’s products effectively.
- This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.
Key Responsibilities
Market Research & Product-Market Fit
- Lead qualitative and quantitative research to validate product-market fit before development begins.
- Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
- Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive.
- Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
- Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.
Go-to-Market Strategy and Execution
- Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
- Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
- Build and execute launch plans, timelines, and stakeholder communications.
Cross-Functional Collaboration and Integration
- Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
- Drive the development of business cases and product narratives pre-development to ensure product-market fit.
- Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.
Positioning, Messaging and Storytelling
- Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
- Translate technical features into compelling value propositions tailored to target audiences and verticals.
Content Development and Enablement
- Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
- Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
- Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral.
Insights and Research
- Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
- Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.
Customer Experience and Journey Optimisation
- Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.
- Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.
Performance and Analytics
- Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
- Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.
What You’ll Need
- 5+ years’ experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
- Strong understanding of the payments landscape in South Africa is an advantage.
- Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
- Proven ability to work cross-functionally and influence multiple stakeholders.
- Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
- Experience with building business cases, conducting market research, and managing product positioning.
- Ability to thrive in a fast-paced, entrepreneurial environment.
