PR and Executive Communications Copywriter, Global at Collinson

Purpose of the role

• This global position will help take the brand’s written communications to the next level – working closely with the Senior PR and Communications Manager and our Global PR agency to ensure efficiency, accuracy and creativity across all PR-related communications.
• This includes but is not limited to drafting of press releases, reactive/proactive media statements, welcome addresses at media roundtables, and executive briefing and profiling documents.
• The role will also support with the crafting of content designed to elevate the profiles of our C-Suite executives (shaping, authentic idiosyncratic deliverables that remain aligned with brand tone of voice and guidelines).
• Helping to proofread, edit and enhance core thought leadership content, and researching and advising the business on key consumer/travel/financial services trends – for inclusion in core media deliverables – will also sit within the remit of this role.
• The ideal candidate will have over five years of professional experience and a proven ability to craft compelling content that resonates with target audiences.
• Experience in a PR agency or within an in-house B2B/B2C Marketing Communications team is required.
• A solid understanding of the financial services and/or travel-related sectors and related macro/consumer trends is advantageous, as is experience supporting C-Suite executives craft and deliver impactful communications.

Key Responsibilities 

• Create high-quality written content, aligned to the global content calendar, designed to engage and inform business, travel, financial services and luxury lifestyle media about key brand-related news. Including but not limited to press releases on fresh thought leadership reports, product launches and key business wins; reactive/proactive media statements; and executive briefings for media engagements.
• Work closely with the Senior PR and Communications Manager on crafting content designed to elevate the profiles of our C-Suite executives (shaping, authentic idiosyncratic deliverables that remain aligned with brand tone of voice and guidelines), in turn positioning select C-Suite employees as informed, inspired and engaging thought leaders.
• Help take our written communications to the next level by proofreading, editing and enhancing core deliverables for media, ensuring accuracy, clarity and a consistent, brand-aligned tone of voice; ensuring target audiences remain engaged and informed.
• Research and stay up-to-date on key consumer/travel/financial services trends, sharing findings with the wider Corporate Communications team and sharing ideas for content topics that result in the ongoing creation of relevant and engaging content.
• Support with the repurposing of media deliverables across other owned channels, where appropriate – for instance, ensuring a recorded interview between a C-Suite executive and editor of a tier 1 media outlet is shared on the brand’s LinkedIn profile, and further amplified via a written post on the featured executive’s profile. Helping to circulate external engagements with internal audiences to keep them informed and inspired will also be part of the role.

Knowledge, Skills and experience required 

• Strong experience in a PR agency or in-house Marketing Communications team.
• Excellent written and spoken English language skills. Strong portfolio of written work showcasing experience in PR-related and executive content. Ideally in the travel or financial services sectors.
• Ability to write in a variety of styles, plus expertise in adapting core content to amplify across owned channels; ensuring each version authentically presents the person or brand the content is being attributed to.
• Extremely creative, collaborative, with exceptional stakeholder and communication skills.
• University degree in relevant topic, eg Marketing, English, Journalism, or equivalent professional qualification.
• Outstanding organisational skills with the ability to work to strict deadlines and manage multiple projects simultaneously within a dynamic and growing business.
• A team player, ideally with experience of working with colleagues at all levels. Experience of working with C-Suite is advantageous.
• Self-motivated with high level of initiative and strong sense of ownership.