Marketing Executive at Energy Capital & Power

Job Description

• Contribute to all aspects of marketing activities, ensuring best practice marketing techniques, and communicating a clear promotional message.
• Work with Marketing Director and Marketing Lead to draft the marketing strategy and then implement accordingly.
• Create and issue promotional electronic newsletters (HTML & Text); implement A/B testing, measure effectiveness and adapt according to insights. Become an ‘expert’ in what constitutes an effective email campaign.
• Develop and implement social media content plan across products and channels aligned with overall marketing strategy.
• Maintain websites, apply SEO knowledge, and recommend ways to enhance user journey.
• Utilize and manage digital tools (i.e. mobile app, survey tool, GA4, Hubspot, GleanIn, Canva,Adobe Suite, etc) to enhance campaigns.
• Manage the sponsor and exhibitor promotional campaigns and contribute to campaign strategy.
• Collaborate with the Programming team to deliver speaker, advisory board and ambassador marketing promotional packs and follow-up.
• Support in briefing the design and production of delegate marketing materials, videos, banners, and emails.
• Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
• Negotiate and fulfilment of barter details with appropriate media partners and associations, aligned to marketing and event strategy.
• Liaise with external suppliers (incl. PR companies, designers, online providers, digital agencies, data houses, registration companies, printers, photographers, videographers, mailing houses, etc).
• Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
• Provide onsite support to ensure the smooth running of marketing related activity (i.e. Registration, press office, research, placement of branding and materials; sales stand).
• Assist in the delivery of all planned campaigns.
• Create tracking links and maintain tracking master files per project
• Assist in testing and monitoring active marketing programs with developing ways to improve those campaigns.

Qualifications

• Native French speaker – advantageous
• Tertiary qualification (Media, Marketing related).
• SA residence / visa and ability to work. We will not be able to relocate anyone (Cape Town specific)
• 2+ years in a marketing executive role ideally involving lead-generation.
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization.
• Excellent negotiation and relationship building skills.
• Strong attention to detail.
• Copywriting.
• HTML Proficient.
• HubSpot & Canva experience advantageous