Marketing Campaign Executive (Lead Generation) – Entry Level at Marcus Evans Group

• We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Marketing Executive. The Marketing Executive will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.
• This is a junior position, fresh graduates are encouraged to apply.
• This is an in-person role located in our Cape Town office.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• To provide relevant, accurate, and current information of our potential clients, this is essential for the company’s marketing campaigns as well as developing a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets through research.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Qualifications

• Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration
• You will have a demonstrable experience in lead generation or excellent research abilities.
• Practical marketing experience will be considered an advantage (1-2 years)
• Excellent knowledge of the English language
• French language to be considered an advantage
• Willingness to adapt to a performance driven culture.
• Must be computer literate and proficient in Microsoft Office applications.
• Able to start immediately.

Compensation & Benefits

• Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.
• Attractive basic salary and commission package.