INT Retention Lead, Football.Com at Sporty Group

About the role

• Are you passionate about driving customer loyalty and engagement? Do you thrive in a fast-paced, data-driven environment where innovation and personalisation lead the way? At Sporty, we’re on a mission to deliver exceptional experiences to our players — and we’re looking for a Retention Lead to spearhead strategies that keep them coming back for more.
• As our Retention Lead, you’ll take full ownership of our retention efforts, developing and executing strategies that boost customer lifetime value and deepen user engagement.
• You’ll work cross-functionally with marketing, product, analytics and external partners to deliver high-impact, localised campaigns that resonate with our players.

What you’ll be doing

• Own and execute the end-to-end retention strategy across key products and markets
• Design and run lifecycle campaigns that drive engagement, reactivation, and LTV uplift
• Build and manage player segmentation for targeted, data-led communications
• Collaborate with Product and Data to experiment with incentives, nudges, and triggers
• Monitor retention KPIs (e.g. D7, D30, churn rate) and continuously optimise bases and results
• Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance
• Act as the primary point of contact for retention – with the potential to grow the function as impact scales

What you’ll bring

• Degree-qualified in Marketing, Business, or a related field
• Minimum 2+ years’ experience in a Retention Lead/Management role
• At least 2+ years’ experience in the Online Gaming industry is essential
• Excellent written and verbal communication skills in English
• Strong analytical mindset with a performance-driven approach to marketing
• Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus)
• Proven people management skills with the ability to inspire and grow a team
• Highly organised, proactive, and adaptable in a fast-moving environment