Go-To-Market Engineer (Remote, EST Work Hours) at Datafin Recruitment

ENVIRONMENT:

• A dynamic Lead Generation Agency who prides themselves on producing results via cold email and SMS outreach is seeking a highly self-driven Go-To-Market Engineer whose core role will be to build deep, trusting, and long-term client relationships.
• You’ll design creative and effective cold email campaigns to convert prospects into leads, continually optimize campaigns to ensure lasting results while updating clients on the results of their campaigns.
• You will also be expected to teach potential clients about what they can do via LinkedIn posts and engagement.
• The ideal candidate will be a high-performing individual with a desire to achieve and grow financially who is tech-savviness and a quick learner of new technologies and software.
• Applicants will require a professional work setup including reliable internet, high-quality audio and video equipment, quiet space, clear background, and good lighting.

DUTIES:

• Lead weekly check-ins to provide updates, gather feedback, and brainstorm growth strategies.
• Understand clients’ businesses and meet their Lead Generation expectations.
• Ensure timely delivery of services and proactively identify and resolve any issues.
• Create a referral culture where satisfied clients are eager to share their positive experiences.
• Develop effective cold email and SMS outreach strategies.
• Understand the target audience and segment it effectively.
• Craft compelling and concise email copy that captures attention and encourages action.
• Ensure emails meet inboxing criteria to minimize bounce rates and avoid spam filters.
• Follow industry best practices for deliverability and compliance.
• Continually optimize campaigns for lasting performance.
• Monitor campaign analytics to ensure optimal deliverability and engagement.
• A/B Testing email variations to determine the best approach.
• Refresh email content to avoid recipient fatigue.
• Analyse campaign responses to refine audience targeting.
• Generate new strategies based on insights to keep campaigns fresh and compelling.

REQUIREMENTS:

• Thriving under stress. We are a lean team, and no two days are the same. You need to be comfortable with the unknown, a bit of messiness, and roll with the punches.
• Excellent listening skills and the ability to build deep relationships.
• Professionalism, maturity, and reliability to meet the expectations of successful entrepreneurs.
• Strong communication skills in verbal and written English.
• Highly resourceful team player who meets deadlines and follows through on commitments.
• Tech-savviness and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends).
• Intelligent, adaptable, and problem-solving mindset.
• High-performing individual with a desire to achieve and grow financially.
• Proven ability to write high-performing cold emails.
• Professional work setup including reliable internet, high-quality audio and video equipment, quiet space, clear background, and good lighting.

Advantageous –

• Expertise with Lemlist, Apollo.io, Clay, Smartlead, Instantly, and other cold-email tools (check out our website for more examples).

ATTRIBUTES:

• Ability to communicate both positive and negative news to clients and effectively troubleshoot solutions.
• Efficiency in producing significant output with minimal wasted effort.
• Strong work ethic with a track record of working hard.
• Adaptability to quickly adjust to changing priorities and conditions.
• Commitment to follow through on verbal and written agreements.
• Proactivity in taking initiative and bringing new ideas to the company.
• Honesty, Integrity, and maintaining trust and confidence. 
• Coachability and openness to feedback.