Divisional Head: Tourism Development And Marketing: CMTD50006 at City of Ekurhuleni

Key performance areas:

• Develop and Implement City-wide Tourism Development, Marketing and Partnership Strategies and Value-proposition to enhance the Airport City Destination Marketing and Gauteng Air Access efforts that maximizes sectoral impact on the Regional Economy.
• Develop and Implement Divisional Strategies, Business Plans, Systems, Processes and Standard Operating Procedures to enhance the contribution of the Division to achieving Departmental and City-wide Local Economic Development Objectives.
• Enable effective programme planning, development, management and implementation of the City’ and Provincial Tourism Development, Marketing and Partnership strategies.
• Conceptualize, Implement and Quality Assure tourism product development, partnerships and destination marketing initiatives to achieve departmental, city-wide and provincial objectives and goals.
• Conduct Destination Market Intelligence Research, Benchmarking and Monitor sectoral trends, to analyse the effectiveness, efficiencies and impact of the Tourism Development, Marketing & Partnerships strategies in the City.
• Drive the development of tourism and marketing development models and ensure effective organisation-wide implementation
• Facilitate stakeholder mobilization and strategic partnerships to ensure that targeted partners are effectively reached through a variety of business, leisure and lifestyle products and events that are hosted in the Regional Economy.
• Implement risk management, governance and compliance legislation and policies to identify and manage governance and risk exposure
• Ensure budget planning and monitor and enforce effective financial management, control, governance and SCM compliance
• Drive an aligned customer service excellence culture, which enables rewarding relationships that enables the division to provide exceptional customer services to peers, stakeholders and related community organizations
• Lead and manage teams by providing strategic leadership and management, setting performance standards, clarifying roles and effective utilization of skills

Core Requirements:

• Bachelor’s Degree in Tourism Development and/or Strategic Marketing and/or Commerce and/or Development Studies and/or Economic Development and/or Business Intelligence or relevant equivalent NQF Level 7 qualification
• 8 years’ relevant management experience of which at least 4 years’ must have been at senior management level
• Strategic leadership skills and track-record
• Accountability and ethical conduct
• Knowledge of relevant legislation
• An understanding of political and administrative structures at municipal level
• Knowledge and information management skills
• Risk management skills
• Proficiency in policy development
• Effective communication skills
• Operational financial management skills
• Programme and project management skills

Closing Date : 2025-11-03

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