Company:
Coloplast
Industry: Healthcare / Medical
Deadline: Not specified
Job Type: Full Time
Qualification: Bachelors
Experience: 3 years
Province: Gauteng
City:
- As a Digital and Online Lead (Consumer), you will champion the development of core platforms like a locally relevant Coloplast Website; Social Media and create an online presence within our key consumer communities (B2C).
- You will do this whilst developing and implementing our digital marketing plan and leading the thinking around the company’s short- and medium-term online presence, so we can become more in tune with our consumers, engaging them in real time and with the convenience they expect.
- When joining Coloplast, you will enter a truly global company that offers great challenges, opportunities, and rewards. Reporting to the Head of Marketing for South Africa & Sub-Sahara, you will be situated in our new Sandton-based office, together with the local HQ team.
Your key responsibilities
Key Responsibilities
- Define and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement.
- Implement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches.
- Develop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service/product offering.
- Work closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns.
- Collaborate with Global Marketing’s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO)
- Champion consumer insights and analysis to understand motivations, needs, and barriers.
- Ensure consumer experience is central to everything we do, from communication to product use.
- Localise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged, and their stories are effectively integrated into our marketing.
- Collaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live/online events
- Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
- Evolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities
- Share best practices and insights with the wider marketing, global and internal teams to maximise effectiveness.
Professional qualifications
We are looking for an operationally strong, digitally inclined marketer with a proven track record of implementing local projects and working well within cross-functional teams.
- Minimum 3 years within a marketing environment (Relevant experience in Digital and Online is required)
- Digitally fluent and confident using: Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g: Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc.
- You have a proven track record of delivering against KPI’s
- Strong project and stakeholder management skills across functions are key, alongside a data-driven mindset
- You’re a clear communicator and relationship builder who thrives in a collaborative environment.
- Strong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this
Personal qualifications
- Strong passion for making life easier for people with intimate healthcare needs
- Strong alignment with Coloplast Vision, Mission, and values
- Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
- Organised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
- Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility
- Growth mindset
- Strong interpersonal skills and ability to interact with different cultures in South Africa
- Team player with a strong “customer/service” orientation