Digital and Online Lead (Consumer) at Coloplast

Company:

Coloplast

Coloplast

Industry: Healthcare / Medical

Deadline: Not specified

Job Type: Full Time

Qualification: Bachelors

Experience: 3 years

Province: Gauteng

City:

Field: Media / Advertising / Branding

  • As a Digital and Online Lead (Consumer), you will champion the development of core platforms like a locally relevant Coloplast Website; Social Media and create an online presence within our key consumer communities (B2C).
  • You will do this whilst developing and implementing our digital marketing plan and leading the thinking around the company’s short- and medium-term online presence, so we can become more in tune with our consumers, engaging them in real time and with the convenience they expect.
  • When joining Coloplast, you will enter a truly global company that offers great challenges, opportunities, and rewards. Reporting to the Head of Marketing for South Africa & Sub-Sahara, you will be situated in our new Sandton-based office, together with the local HQ team.

Your key responsibilities

 Key Responsibilities

  • Define and implement strategies to leverage digital platforms for business growth, brand awareness, and consumer engagement.
  • Implement the delivery of consumer marketing initiatives across Ostomy Care (OC) & Continence Care (CC) products and support new product launches.
  • Develop consumer engagement programmes that drive loyalty, retention, and service uptake, while keeping users informed about our service/product offering.
  • Work closely with key internal teams (Market Managers, Consumer Team, Clinical Services, Global Digital Marketing) to deliver aligned, effective campaigns.
  • Collaborate with Global Marketing’s Customer Acquisition team on Search Engine Marketing (SEM, CPPC) and Search Engine Optimisation (SEO)
  • Champion consumer insights and analysis to understand motivations, needs, and barriers.
  • Ensure consumer experience is central to everything we do, from communication to product use.
  • Localise, develop & manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged, and their stories are effectively integrated into our marketing.
  • Collaborate with internal marketing teams to shape & develop engaging content for social media, print, digital campaigns, and live/online events
  • Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
  • Evolve with the business needs to continuously challenge and optimise the consumer digital and online setup and priorities
  • Share best practices and insights with the wider marketing, global and internal teams to maximise effectiveness.

Professional qualifications

We are looking for an operationally strong, digitally inclined marketer with a proven track record of implementing local projects and working well within cross-functional teams.

  • Minimum 3 years within a marketing environment (Relevant experience in Digital and Online is required)
  • Digitally fluent and confident using: Content Management Systems (e.g. EpiServer, Optimizely or similar); Email Marketing Tools; CRM Tools (e.g: Salesforce or similar); Social Media Platforms (Facebook, Instagram, YouTube); Google AdWords; Google Analytics (GA4); MS Office; etc.
  • You have a proven track record of delivering against KPI’s
  • Strong project and stakeholder management skills across functions are key, alongside a data-driven mindset
  • You’re a clear communicator and relationship builder who thrives in a collaborative environment.
  • Strong ability to internalise the diversity and complexity of the South African market and to identify opportunities based on this

Personal qualifications

  • Strong passion for making life easier for people with intimate healthcare needs
  • Strong alignment with Coloplast Vision, Mission, and values
  • Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
  • Organised and highly structured, with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
  • Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility
  • Growth mindset
  • Strong interpersonal skills and ability to interact with different cultures in South Africa
  • Team player with a strong “customer/service” orientation

Stoma Nurse and Educator: Johannesburg at Coloplast

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