Customer Value Proposition Manager at FNB South Africa

Job Description

• Dear Future, Customer Value Proposition Manager
• The role involves creating strategic and tactical plans, along with associated delivery plans, by managing the end-to-end core value propositions. You will be crucial in defining, developing, and communicating compelling value propositions that align with customer needs and business objectives.
• This strategic position ensures that the value propositions, including services and experiences, resonate with target segments, driving customer acquisition, engagement, and retention to achieve sustainable customer growth and profitability.

Are you someone who can do the following:

Value Proposition Development

• Design and refine segment-specific CVPs integrating product, channel, pricing, service, and brand elements.
• Translate customer insights and competitive intelligence into actionable strategies.
• Identify unmet customer needs and opportunities for innovation or bundling. Set tactical goals and optimise the use of the available resources in order to realize those goals.

Strategic Planning & Execution

• Define customer journeys and key moments across the lifecycle.
• Collaborate with marketing, digital, product, and service design teams to bring propositions to life.
• Draw up a budget aligned to tactical delivery plans, monitor effectiveness and report on variances.
• Track CVP performance across acquisition, engagement, retention, and profitability KPIs.

Market Analysis & Research

• Conduct in-depth market research and competitive analysis.  Inform business information requirements, and analyse  performance on existing base to identify trends, discrepancies and inconsistencies for decision making purposes.
• Identify key insights that emerge to inform value proposition enhancements / improvements as well as ideation.
• Leverage customer experience (CX) data and digital performance metrics to inform strategy.

Go-to-Market & Communication

• Develop compelling messaging and promotional materials.
• Support launch plans, campaigns, training, and internal awareness across channels.

Cross-Functional Collaboration

• Partner with stakeholders across business units to ensure cohesive execution and create an environment.  Establishing mutually beneficial relationships with stakeholders, that support thought leadership, innovative and integrated practice solutions.
• Effectively translate the business objectives and Influence cross-functional teams to align around shared value outcomes.

Performance Measurement

• Define and monitor KPIs to assess CVP effectiveness.
• Adjust strategies based on performance data and market feedback.

You will be an ideal candidate if you have the following:

• Qualification: Bachelor’s degree in marketing, Business, Strategy, or related field
• 3-5 years’ experience is similar roles
• Proven track record in developing and implementing customer-centric strategies.
• Strategic thinker with strong analytical and problem-solving skills.
• Deep empathy for customers; able to translate insights into solutions.
• Effective communicator and storyteller.
• Collaborative, excellent communication and influential across cross-functional teams.
• Highly organised with the ability to manage multiple initiatives.

End Date: October 18, 2025