CRM Manager at Blueion Support Services

About the Role

• Apollo Gaming seeks a results-driven CRM Manager to lead customer engagement, retention, and loyalty programs using cutting-edge CRM technologies. The ideal candidate will leverage advanced customer data and segmentation to maximize the value of every interaction and be a key player in driving our growth in the online gaming and sportsbook sector.

Core Responsibilities

• Develop and execute CRM strategies across casino and sportsbook products optimizing campaigns for retention, reactivation, and lifetime player value.
• Design, implement, and continually improve lifecycle, promotional, and engagement campaigns using data-driven personalization and automation tools.
• Segment and analyze customer data to identify behavioral trends and provide actionable insights for campaign optimization.
• Collaborate with product, data, marketing, and compliance teams to ensure CRM initiatives align with business objectives and regulatory requirements.
• Monitor, report, and improve CRM campaign performance using robust analytics and reporting platforms.
• Explore cross-sell and upsell opportunities to boost player engagement and revenue.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Science, or equivalent experience.
• 5+ years of hands-on CRM and digital marketing experience in online gaming, casino, or sportsbook environments.
• Proven track record managing large-scale CRM platforms (Optimove, Salesforce, Braze, etc.) including integrations, automation, and campaign management.
• Advanced analytical skills with proficiency in customer segmentation, campaign A/B testing, and reporting.
• In-depth understanding of regulatory compliance in gambling/customer data management.
• Exceptional interpersonal and team collaboration skills, with experience leading cross-functional projects.
• Ability to manage multiple projects in fast-paced environments and deliver measurable results.

Desirable Skills

• Optimove certification or demonstrable expertise with Optimove features, integrations, and campaign workflows.
• Proficiency with SQL, advanced Excel, and marketing data tools for complex analysis and segmentation.
• Experience in SaaS, B2C, or regulated industries.
• Strong commercial acumen and a passion for growth and innovation in online gaming.