Coordinator II: Marketing (P8) (University Relations Division: Marketing & Brand) (Re-advert) at University of Johannesburg

Job Purpose:  

• This role is responsible for supporting initiatives that enhance the university’s reputation and brand visibility by coordinating marketing and communication activities in line with the university’s strategic objectives.

Responsibilities:  

• Support the implementation of the university’s marketing and brand initiatives in alignment with established strategies and goals.
• Communication materials that reflect the university’s vision and values.
• Coordinate the execution of marketing campaigns, ensuring messaging aligns with the university’s focus on academic excellence, student experience, innovation, and societal impact.
• Act as a point of contact for brand-related queries, ensuring consistent application of messaging, tone, and visual identity across assigned projects and platforms.
• Monitor the use of the university’s corporate identity in materials and communications and flag deviations from brand standards for correction.
• Support the adoption of new branding style and standards in line with the evolved industry standards
• Select and book above-the-line media for advertising campaigns that are budget-aligned and targeted to specific audiences.
• Produce and adapt print, radio, social media, and online advertisements from existing marketing materials, ensuring alignment with strategic objectives.
• Liaise with internal teams, suppliers, and media outlets to ensure accurate and timely delivery of advertising materials.
• Track campaign progress and assist with reporting on performance against agreed objectives.
• Advertising of brand shop goods to the university.
• Coordinate the creation of brand PR initiative working with other team in University Relations.
• Ensure the brand marketing campaigns are supported by PR initiatives to ensure longevity.
• Do Brand and PR reviews to ensure the UJ brand remains top of mind.
• Manage and monitor the consistent and proper use of the UJ Brand and Corporate Identity across all communication platforms, marketing materials and digital channels.
• Collaborate with internal departments and external vendors to provide guidance and support on correct brand application, addressing any inconsistencies promptly.

Minimum requirements

• A Bachelor’s degree or BTech in Marketing, Brand Management, Communications, or a related field.
• Three (3) to four (4) years’ experience in marketing and brand roles, preferably in a corporate or higher education environment.
• Familiarity with brand, reputation management and PR concepts, ensuring consistent messaging and adherence to brand guidelines.
• High proficiency in MS Office and design collaboration tools.

Competencies and Behavioural Attributes:

• Excellent written and verbal communication.
• Creativity, innovation, and attention to detail.
• Planning and organizational skills.
• Relationship-building and stakeholder management.
• Understanding of marketing law and new media trends.

Recommendations:

• Qualification in Business, Brand and Reputation Management and demonstration of previous experience.