Communication Manager Amstel at The Heineken Company

Key Responsibilities:

• Strategic Communication Planning: Develop and implement comprehensive communication strategies that align with business objectives over a 3 year time horizon aligned to brand demand space.
• Content Creation: Oversee the creation, distribution, and maintenance of marketing materials, including brochures, press releases, website content, and social media posts.
• Creativity: Elevate standards on creativity, for more impact in the campaigns.
• Brand Management: Ensure consistent brand messaging across all communication channels and maintain a strong brand image. Be the guardian of the BIAB positioning
• Media Relations: Coordinate with public relations and media representatives to deliver marketing messages and manage media inquiries.
• Campaign Management: Plan and execute marketing campaigns, including product launches, events, and promotional activities.
• Performance Analysis: Monitor and evaluate the performance of communication programs and campaigns, providing insights and recommendations for improvement.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and creative departments, to ensure cohesive marketing efforts.
• Implementation: Lead execution of multiple projects on the brand calendar, develop brand ideas into multi-platform assets and co-develop
• Budget Management: Manage the marketing communications budget and allocate resources effectively.

Education & Experience:

• A relevant and recognized Bachelor’s, Masters or Post-Graduate qualification in Commercial/Marketing
• 8+ years of experience in marketing communications, preferably in the alcohol or beverage industry.
• Strong understanding of marketing communication principles and best practices.
• Excellent written and verbal communication skills.
• Proven track record of managing successful marketing campaigns.
• Proficiency in digital marketing tools and platforms.
• Experience with social media management and content creation.
• Knowledge of the alcohol industry and its regulatory environment.
• Strong project management and organizational skills.
• Demonstrated experience developing a Big Brand Idea and executing it 360 in a Regional/Global Role.  Ability to build a team of teams and demonstrate balance between global Vs local requirements.
•  Strong agency management from brief to execution.  Able to ensure that creativity thrives through a complex set of stakeholders.

Method of Application
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