Brand Manager – TFG Jewellery at TFG (The Foschini Group)

Key Responsibilities:

• Marketing Strategy – Input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand.
• Digital marketing Strategy – Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
• Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Manage relationship with all advertising agencies. Co-ordinate shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
• Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message.
• Measurement – Track effectiveness of all campaigns and optimise future campaigns based on learnings.
• Creativity & innovation – Show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach.
• Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against KPI’s & monitor competitor activity.
• Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues.
• Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals.

Qualifications and Experience:

• A relevant tertiary qualification.
• Minimum 5 years’ relevant retail & brand experience is essential.
• Have a key understanding and experience in digital marketing.
• Experience in social media as a communication channel.