Company: Delta-v
Industry: ICT / Telecommunication
Deadline: Not specified
Job Type: Full Time
Qualification: Bachelors
Experience: 2 years
Location: Western Cape
City: Cape Town
Field: Media / Advertising / Branding
Job Title: B2b Campaign Specialist – Fintech – Cape Town – R360k Ctc
About the role
- This is a brand new opening which has been created due to growth in our business. It’s an opportunity to take responsibility for supporting the end-to-end delivery of demand generation campaigns for high growth international FinTech companies. You’ll get extensive training on Delta-v’s market leading outbound methodology and learn how to set up, run, and optimise high performing campaigns.
In the role you’ll be responsible for:
- Supporting client onboarding by setting up project plans, scheduling workshops, preparing agendas, and building campaign playbooks.
- Writing sales copy & content that converts into Sales Qualified Meetings
- Compiling buyer persona data and managing outbound messaging templates.
- Supporting client campaign management by coordinating mini-campaigns and messaging updates.
- Assisting with campaign optimisation by collating campaign data and implementing improvements.
- Supporting Delta-v’s inbound demand generation activities through content development and execution (blogs, social, webinars).
Requirements
Essential skills and experience that you’ll bring to the role:
- University degree in English, Linguistics, Journalism, or a related field.
- 2+ years working experience in marketing roles.
- B2B marketing experience preferable, ideally in lead generation or demand generation.
- Strong copywriting skills with experience writing conversion-focused B2B content/copy (e.g. email, ads, social).
- Ability to clearly communicate complex concepts in simple ways (written and verbal).
- Detail-oriented, conscientious, and highly organised.
- Curiosity and a love for learning about new products, markets, and technology.
- Strong data analysis skills, ability to problem solve and think critically.
