Advertising Specialist: Financial Services & +More Rewards at Ackermans

• We are seeking a dynamic Marketeer to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.
• We’re a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do? 

Advertising Operational Plan

• Execution and coordination of the Advertising operational plan set out on Promo grid and Seasonal creative.
• On all marketing platforms (ATL, BTL, Digital, PR & social, DM)

Reporting and Administration – Collection, analysis and interpretation of:

• Post-campaign analysis
• Campaign administration and all relevant administration (RMS, Monday.com,filing artwork on MS share-point, media schedule approvals, presentations)
• Budget management

Marketing Strategy focused initiatives/Projects

• Manage and drive competitions, engagement initiatives, activations and innovations in your area

Management

• Expense Management
• Stakeholder management
• Manage/drive collaboration

What experience and qualification is required?

• A minimum of 3 year’s relevant marketing experience gained in a marketing/ advertising/ agency environment. 
• Retail experience
• A Degree/National Diploma in marketing/advertising or an equivalent qualification

KNOWLEDGE required:

• Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy and omnichannel marketing
• Financial services & Product knowledge: Consumer credit basics, customer psychology in finance and regulatory awareness.
• Digital advertising & Analytics which includes performance marketing, customer acquisition & conversion funnels and data analytics.
• Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging plus cross-promotion communication.
• Audience & Market understanding: Retail marketing, customer personas and CRM & personalisation.

SKILLS required:

• Strategic and analytical
• Financial marketing
• Digital and advertising
• Creative & Communication skills
• Collaboration & Stakeholder management skills
• Technical & Tool Proficiency: Monday.com, MS, RMS
• Excellent interpersonal, people management, team management & leadership skills
• The ability to work independently, as well as be a team player
• Project management
• Change management
• Problem solving