F& Amp;B Creative Executive (Sun City) at Sun International

Job Purpose 

• The F&B Creative Executive  will be responsible to lead and set the creative vision for the Palace brand across various platforms and areas of operation including conceptualizing, aligning and showcasing themes from an interior design, food display, promotions, and F&B product perspective to reflect the Palace brand identity while seamlessly blending aesthetics with practicality with the aim of achieving the operational objectives of the hotel, offering a unique African experience.
• The role will also be responsible for creating maximum engagement across consumer touch points, collaborating with marketing to ensure innovative marketing campaigns and content, and producing customer-centric marketing experiences to showcase the Palace as a luxury hotel brand on various media channels and growing the reputation of the hotel as a leading hotel of the world.

Key Performance Areas

Job Scope & Responsibilities

• Provide thought leadership and innovation in maintaining and adapting the Palace’s F&B customer value proposition, plan and standards
• Create a roadmap and objectives around the customer’s five-star gastronomy experience and journey when visiting the hotel
• Provide innovative concepts and customer insights to showcase food and beverage displays to entice customers to experience the Palace offering
• Make restaurant and food display spaces functional, safe, and beautiful by determining space requirements and selecting essential and decorative items, such as colors, lighting, sound and materials to enhance the presentation of dishes
• Use creative flair and technical expertise to design layouts, select appropriate colour schemes, furniture, materials, and accessories that synchronize with the menu and food product offerings.
• Craft functional and visually appealing spaces, considering aspects like lighting, acoustics, ergonomics, and sustainability
• Compile customer-focused hospitality solutions and promotions relevant to customer preferences within the parameters of the Palace brand
• In collaboration with the F&B and food prep teams, implement solutions to improve overall customer experience and offerings to customers to address identified gaps and opportunities
• Track and analyse feedback from clients with regards their experiences, taking any remedial action to address areas of concern with relevant stakeholders
• Communicate objectives and important information with regards F&B product offerings and changes to the team and key stakeholders to ensure optimal execution and synergy throughout the experience
• Collaborate with other departments to implement the experience for customers across the property
• Be available on the floor and interact with customers to build relationships, understand expectations and provide a hospitable experience for customers from arrival and throughout their stay
• Develop and maintain a customer recognition programme to acknowledge customers’ special occasions including birthdays and other important dates
• Actively mentor and provide advice and support to the Butler team in the setup and display of food and beverage events and special occasions
• Drive a “best-in-class” customer insights culture that provides an understanding of who our customer is; and analysing, measuring and providing insights reporting into customer experiences and preferences, based on business intelligence data analyses
• Monitor that the customer relationship database is complete and accurate with comprehensive and valid data to provide consistent and reliable insights into the Palace’s VIP and return customers, their preferences and feedback
• Compile promotion plans and proposals (including recommendations, project plan and costing) for events / promotions in line with operational objectives and targets
• Define resource requirements for delivery of displays / promotions / events at the Palace including entertainment as is required
• Develop internal communication messaging around promotions to ensure cohesive messaging with regards promotional activations
• Hire or source any additional technical equipment requirements
• Communicate with promoters and suppliers with regards requirements for specific events / entertainment
• Oversee action plans including advertising, media liaison, promotional collateral
• Project manage milestones for the delivery of the promotion, ensuring all stakeholders are updated and follow-through happens
• Develop publicity plans and objectives to maximise positive publicity and ensure the correct target market is reached
• Compile and deliver content for media releases and publicity material to display the Palace’s F&B offering
• Be present during promotional events to ensure a seamless execution in line with plans
• Co-ordinate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
• Completes month end analysis and compile reports
• Track and reconcile expenses to allocated budget
• Resolve any problems and queries as may arise with regards the planning and implementation of promotions at the unit  

Requirements

Education

• Grade 12
• 3 Year Diploma in Design Management

Experience 

• Minimum of 8 – 10 years experience in creative interior design and layout within the hospitality environment
• Ability to supervise and lead concepts and promotions
• Understanding and track record in showcasing Food and beverage concepts 

Skills and Knowledge

Core behavioural competencies 

• Conceptualising
• Problem Solving
• Decision-making
• Implementing (Planning; Delegating; Follow-through)
• Dealing with Customers
• Emotional resilience
• Building & Developing relationships
• Integrating (Connecting; Collaborating; Dealing with Conflict)
• High energy levels

Technical / proficiency competencies

• Food and beverage concepts and setups
• Promotion Management
• Marketing research
• Strong English Verbal & Written Communication skills
• Business Acumen
• Digital acumen including Social Media platforms
• Networking skills
• Cultural understanding & protocol
• Business Intelligence interpretation
• Proficient Computer Skills (MS Office / EGS)
• Project management