Brand Manager – GIT, Respiratory and Allergy (JHB North) at Aspen Pharma Group

OBJECTIVE OF ROLE

• Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.

KEY RESPONSIBILITIES

• Develop GIT, Respiratory and Allergy portfolio/brand strategy for sustainable business growth and profitability
• Anticipate future trends in GIT, Respiratory and Allergy and the market environment
• Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
• Analysis of the market, HCP & patient behaviours and development of insights that are applied to develop robust brand plans
• Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
• Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
• Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
• Enthusiastically always communicate plans and results with the business leadership and relevant teams within the business
• Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
• Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Respiratory and Allergy portfolio.
• Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
• Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
• Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
• Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
• Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
• Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
• Lead and utilise both internal and external conferences, congresses to position GIT, Respiratory and Allergy portfolio as foremost in the market
• Sense of urgency in resolution of customer queries

Requirements

EDUCATIONAL REQUIREMENTS

• Matric
• Commercial/Marketing bachelors degree preferred

KNOWLEDGE & EXPERIENCE REQUIREMENTS

• 2 – 3 years preferred marketing management experience
• 3+ years pharmaceutical marketing industry experience
• Relevant therapeutic area knowledge a definite advantage
• Understanding and experience in relevant market of portfolio operation is important
• Sound financial acumen
• Proficiency in Excel, PowerPoint, Outlook and Word

SOFT SKILLS AND COMPETENCY REQUIREMENTS

• Commercial acumen
• Digital marketing skills
• Analytical skills
• Project management
• Networking ability
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self-motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment

DRIVERS LICENCE

• The successful candidate must have a valid driver’s license and be able to travel as per the expectations of the role.