Social Media Manager – HQ Bryanston at The South African Breweries (SAB)

Key roles and responsibilities:

• Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content
• Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels
• Ensure content is posted timeously across social media platforms
• Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored
• Drive engagement and conversations with the community that are conversationally led, relevant and ‘real-time
• Identifying tactical and relevant opportunities to engage with the community through daily, weekly and/or campaign war Rooms
• Being the gate keeper of ensuring that content follows internal brilliant basics, media principles and is compliant to legal guidelines
• Inter-agency relationship building and management
• Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook
• As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks
• Input into campaign ideas and creative brainstorming sessions
• Working closely with the Trends and Insights team to drive positive sentiment and optimize on content opportunities
• Assisting in compiling weekly social media platform reports with conversation and community trends and campaign reports in conjunction with the Data and Insights team
• Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team
• Be the point-of-contact in all crisis response – following the playbook guidelines for escalation procedures and crisis management workflows
• Assist with compiling crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level or reputational threat to the brand
• Finding new ways to communicate, identify new content opportunities and ways to repurpose /create content
• Exploring new angles and tactics for your content approach
• Collaborating with creative teams to craft content that best answers social media content briefs

Minimum requirements:

• Matric
• Higher Certificate/Diploma) or relevant tertiary qualifications / certifications
• 3 + years in community management 
• 2 + years in social media management
• Live event coverage experience
• High understanding of social media and the platforms
• Proven work experience as a Community Manager or very similar role 
• Experience with planning and leading community initiatives 
• Ability to identify and track relevant community KPIs 
• Foundational knowledge of paid social media ads (Meta Ads, Twitter Ads, etc.)
• Understanding of broader digital marketing ecosystem, including content marketing, email marketing, and digital analytics