Business Development Manager at Media24 (Pty) Ltd

September 7, 2025, 6:21 PM

Key Responsibilities

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Business Development & Growth

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• Develop and execute comprehensive business development strategies for both Landbou24 and Landbou.com platforms

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• Identify and pursue new revenue streams and market opportunities in the agricultural sector

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• Build and maintain relationships with key stakeholders including farmers, suppliers, industry bodies, and agricultural organizations

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• Drive user acquisition and onboarding initiatives across both platforms

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• Develop strategic partnerships with agricultural cooperatives, auctioneers, and industry intermediaries

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Strategic Acquisitions & Partnerships

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• Identify potential acquisition targets that align with our agricultural marketplace strategy

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• Conduct market research and due diligence on potential acquisition opportunities

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• Lead negotiations and partnership discussions with target companies

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• Collaborate with executive team on merger and acquisition activities

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• Evaluate strategic partnerships that could enhance platform capabilities or market reach

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Platform Synergies & Integration

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• Develop strategies to maximize synergies between Landbou24 marketplace and Landbou.com content platform

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• Create integrated value propositions that leverage both platforms' strengths

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• Drive cross-platform user engagement and content utilization

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• Identify opportunities to enhance user experience through platform integration

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• Collaborate with product teams to ensure seamless user journey across platforms

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Engagement & User Experience

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• Develop and implement user engagement strategies to increase platform utilization

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• Analyze user behavior and identify opportunities to improve retention and activity

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• Design and execute campaigns to drive farmer registration and production unit onboarding

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• Work with marketing team to create compelling value propositions for different user segments

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• Monitor engagement metrics and optimize strategies based on performance data

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Market Expansion & Industry Relations

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• Represent the company at agricultural trade shows, conferences, and industry events

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• Build relationships with industry bodies such as Red Meat Industry Standards (RMIS), Cape Wools, and other agricultural organizations

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• Explore international partnership opportunities and market expansion possibilities

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• Stay current with agricultural industry trends, regulations, and market dynamics

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• Contribute to thought leadership initiatives within the agricultural technology space

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Required Qualifications

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Education & Experience

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• Bachelor's degree in Business or B.A in Media studies, Marketing, or related field

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• 5+ years of business development experience, preferably in media, agricultural, technology, or marketplace sectors

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• Proven track record of driving business growth and managing strategic partnerships

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• Experience with M&A activities or business acquisitions (preferred)

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