Senior App Marketing Specialist at Hollywoodbets

Responsibilities

• We have an amazing opportunity for a Senior App Marketing Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring:

• Digital Marketing 
• Account management 
• Media buying (online)
• Google Analytics
• Programmatic advertising 
• App Marketing / AOS / MMP

A bonus to have:

• Degree/Diploma in Marketing or Relevant Field 

What You’ll Do For The Brand:

App Marketing Leadership

• Develop and lead end-to-end app marketing strategies across paid, organic, and partner channels.
• Manage campaign setup, performance tracking, and optimization across platforms (app stores, display, programmatic, social, affiliate, and OEM).
• Drive app visibility and installs through App Store Optimization (ASO), ensuring optimized titles, descriptions, creatives, and metadata.
• Provide strategic direction and mentorship to junior app marketing team members.
• Champion innovation by testing new ad formats, networks, and acquisition tactics.

Campaign Execution & Optimization

• Plan, implement, and continuously optimize campaigns to meet and exceed KPI targets.
• Own budget allocation and pacing, ensuring efficient use of spend and ROI improvement.
• Analyze performance data and recommend actionable insights for better outcomes.
• Manage campaign artwork sourcing, approvals, and placement across all digital touchpoints.
• Lead implementation and maintenance of MMP tracking (AppsFlyer, Adjust, etc.) across campaigns.

Stakeholder Management

• Collaborate cross-functionally with product, design, development, CRM, and analytics teams to align on goals and creative direction.
• Maintain strong relationships with external media suppliers, agencies, and partners.
• Present campaign performance insights, optimizations, and growth opportunities to management and key stakeholders.
• Oversee the end-to-end contract, compliance, and payment process for all app-related campaigns.

Analytics & Reporting

• Provide accurate and timely weekly, monthly, and ad-hoc performance reports.
• Translate analytics into clear narratives and actionable recommendations for growth.
• Ensure tracking accuracy and data integrity across all platforms.
• Manage dashboards to monitor performance at product, channel, and partner level.

Growth & Innovation

• Stay up to date with industry trends, competitor activities, and emerging technologies in the mobile marketing ecosystem.
• Identify new opportunities for app growth, partnerships, and audience expansion.
• Support innovation through experimentation and data-driven testing.
• Attend workshops, webinars, and events to enhance technical knowledge and strategic expertise.

People

• Clear communicator.
• Proactive.
• Ready to be accountable.
• Have a keen eye for detail.
• Proven multi-tasking record.
• Stress-tolerant and great at shifting priorities as demands change.
• Analytical thinker
• Comply with company policy and values. 
• A team player with exceptional organizational and technical skills.
• Excellent time management skills and the ability to cope with many projects at any given time.
• Open-minded and willing to make changes swiftly.
• High attention to detail.
• Possess the confidence to explain and sell ideas to colleagues.
• Strong personality.
• Enthusiastic and a passion for what you do.
• Natural leadership ability with proven track record.

Compliance, Risk, and Quality

• Compliance with company policies and procedures.
• Ensure insertion orders are reviewed and signed off on
• Ensure contractual T’s & C’s are reviewed and approved
• Ensure budgets are implemented across campaigns accordingly
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time
• Ensure reporting is accurate and legible 
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products 

• Maintains technical knowledge as well as builds new relationships by attending workshops and seminars
• Keep abreast with competitor activity, market innovation, market trends, and customer trends. 
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals. 
• Product innovation, new service offerings to customers. 
• Source new customers. 

What You’ll Bring To The Team:

• Deep understanding of mobile marketing ecosystems, attribution, and measurement.
• Expert knowledge of MMPs, app store analytics, and campaign optimization tools.
• Strong analytical mindset with the ability to translate data into strategy.
• Exceptional organizational and multitasking skills.
• Excellent communication and stakeholder management abilities.
• Proactive, solutions-oriented, and performance-driven.
• Natural leadership and mentoring ability.
• Creative thinker with high attention to detail and executional excellence.

Apply Before12/02/2025

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