Manager Retail Activation Africa Export – EM South at adidas Group

Purpose & Overall Relevance for the Organization:

• The Manager Retail Activation , Africa Export implements best in class brand and commercial retail campaign activations & marketing initiatives across our Africa Export business, paying special attention to the retail executions, visual merchandising planning and execution, calendar, and digital content management, delivering a seamless consumer experience.

Key Responsibilities:

• Manages the briefing of agencies and leads the development, production, and installation of all campaigns in line with the local end to end process
• Manages the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising planning, physical and digital marketing tools) to be shared proactively with all key internal and external stakeholders
• Ensures qualitative execution together with visual merchandising team and organizes an installation debrief
• Leads VM Planning with the creation of Seasonal Planning, In-Season and Campaign VMD’s (Visual Merchandising Directives)
• Leads the delivery of a full 360 post campaign report, integrating business KPI’s and a Keep Start Stop analysis to ensure evolution
• Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience
• Develop and manage and execute instore consumer activations calendar across Africa Export countries
• Leads in the activation of all store openings, refits, and upgrades
• Paying special attention to localization where needed
• Lead in the briefing of agency in the execution of brand campaigns and generic digital content
• Ensure staff are educated/informed about campaigns/marketing initiatives landing in store
• Regularly visit the stores to take insights from what the consumers see and experience, and formalize action plans accordingly
• Manage the retail Marketing Working Budget (MWB) and reporting
• Is responsible for ad hoc projects within his/her channel or acts as a representative for the whole department

Key Relationships:

• Africa Export Retail Teams (RD, DM, FD, Store Teams)
• Visual Merchandising Excellence Lead
• SA Manager Retail Activation
• EM Hub Omni-Channel Marketing Team 
• Category Management Team
• Commercial Sales Team
• Brand Activation Managers
• EIM and Sports Marketing Managers
• Marketing Agencies and Vendors
• EMS Omni-Channel Marketing Team

KPIs:

• Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT)
• Brand and commercial campaign activation and execution on time and in full
• Digital content creation and management for all digital touchpoints at retail
• Membership acquisitions growth at retail
• Seamless consumer experience
• Marketing working budget (MWB) management in line with the plan
• Seasonal VM Planning and VMD’s

Knowledge, Skills, and Abilities:

• Clear understanding and experience in retail activation/trade marketing/visual merchandising and the path to purchase
• A passion for Sports and adidas brand
• Project management skills
• Ability to manage priorities in a pressure timing environment
• Rigor and ability to look at all the details that make the difference
• Marketing budget management
• Drive to constantly pursue improvement
• Strong negotiation skills, strong networking skills
• Very good communication and presentation skills
• Strong in building productive relationships
• Sense of initiative and problem solving
• Fluent in English
• Advanced user of MS Office suite of products, especially PowerPoint and Excel

Education and Experience / Minimum Qualifications:

• University degree in marketing and sales and equivalent professional experience
• Minimum +5 years of retail and/or retail marketing experience
• In-store retail experience is a plus