Clicks have disassociated from hair care brand TRESemmé, who were responsible for the racist advertisement that has sent South Africa, and the Economic freedom Fighters (EFF) in particular – into a frenzy this week.
The health and beauty retailer announced on Tuesday 8 September that they have delisted TRESemmé as a supplier and removed all of their products from their shelves. They also confirmed that they have accepted the resignation of the senior executive responsible for the advertisement, with all employees involved in its publishing having been suspended.
Meanwhile, the Democratic Alliance (DA) has called for Police Minister Bheki Cele to condemn the actions of the EFF after their supporters went on a rampage of vandalism on Monday in protest of the company’s actions.
Clicks to remove TRESemmé products from shelves
Clicks CEO Vikesh Ramsunder said in a statement that the removal of TRESemmé products was the result of the uproar over the advertisement, but said that the move opened the door for the health and beauty retailer to engage with local producers of haircare products.
“Clicks will be de-listing and removing all TRESemmé products from shelf with immediate effect and will be replacing the gap with locally sourced haircare brands, of which Clicks has an extensive range already.
“Furthermore, Clicks will be engaging with all suppliers to enforce their ethical code of conduct,” he said.
DA calls for Cele to intervene and condemn EFF protests
Clicks stores across the country have been engulfed in seas of red for the last two days, as EFF members and supporters endeavour to close down each and every store.
The protests have led to the arrest of several members, and some stores have become the victim of vandalism and petrol bombings, motivating the DA to call for intervention by Cele.
“There is no place for such shameless racial stereotyping in our society. Equally there is no place for vigilante violence as a remedy in a constitutional democracy,” said Andrew Whitfield, the DA’s Shadow Minister of Police.
“The DA calls on the Minister of Police, Bheki Cele to publicly condemn the EFF’s violent vigilante behaviour that has resulted in the destruction of property. As the Police Minister, he cannot remain quiet while criminality and chaos reign,” he said.
He said that police cannot ignore the flagrant vandalism being committed around the country.
“The police have a responsibility to maintain law and order and protect our citizens. They simply cannot be missing in action in the face of the EFF’s anti-democratic behaviour and violent actions which have caused mayhem across the country.”
Charges laid against EFF, Malema
On Monday, the DA laid charges against EFF
“The DA will continue to put pressure on the police to ensure that the EFF are held accountable for their unacceptable and violent behaviour,” he said.
The DA also welcomed the High Court’s decision to grant an interim interdict in favour of Clicks against theEFF on Tuesday 8 September. The interdict prohibits members and supporters from intimidating and threatening Clicks employees and customers, and from inciting violence against the ordinary commercial operations of Clicks.